Abarth visual identity evolution
![https://www.newtab-studio.com/wp-content/uploads/2024/02/01-gif-iniziale_light.gif](https://www.newtab-studio.com/wp-content/uploads/2024/02/01-gif-iniziale_light.gif)
By the end of 2022 the brand Abarth finds an opportunity to further develop their visual identity as a consequence of entering the electric-mobility world. Bellissimo approached the project by exploring the visual heritage of the company, assigning us the task to bring to life the identity’s evolution by developing a motion system that could truly convey the energy of the brand.
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Visual Identity
Bellissimo