Utah Jazz Playoff
We have teamed with Amigo Total and worked on Utah Jazz players’ presentations for 2021 NBA playoffs. We aimed to create eight distinct five-second videos that can stand alone, be looped, or played consecutively, our vision was to mix digital and analog aesthetics to create a reimagined version of this NBA staple.
We took pictures and videos of Utah Jazz players and distorted them with both digital and analog techniques. We extraced some frames, printed and then scanned them again with a some magic touch added. The result is a unique glitch effect with a strong analog taste (and a scanner covered in fingerprints).
Direction and production
Pol Solà, NewTab Studio, Tyler Andrews
Pol Solà, Eduardo Altarriba